“ When given the choice between being right or being kind . . . Choose Kind"

- an excerpt from the movie Wonder

Word From Founders

Richa & Ratnesh

“Courage. Kindness. Friendship. Character. These are the qualities that define us as human beings, and propel us, on occasion, to greatness.” ― from the acclaimed book 'Wonder' by RJ Palacio.

The book and movie 'Wonder' had a clear impact on both of us. It taught us the meaning of true friendship, empathy and most importantly kindness.

As we learned more about the need for responsibility towards nature during the pandemic, and while trying to find a colourful, consciously made pair of shoes for our son Raahil, we decided to get into kids' accessories, and that's when the journey of #ChooseKind began.

A few months later, after countless hours of research and development, we launched our first collection—a unique line of shoes and backpacks created from age-old techniques consisting of handspun, hand-woven fabrics.



How It Started?

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